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Scooped by a cupcake business: why we called our green-cement company Sublime Systems

by Suzi Wilson | Oct 2, 2025 | Uncategorized | 0 comments

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Nature, Published online: 02 October 2025; doi:10.1038/d41586-025-02670-z

Chief executive and co-founder Leah Ellis browsed a rhyming dictionary before adapting a word that leapt out after discovering her first choice was already taken.

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